SEO or Search Engine Optimization seems to be the buzzword
of the moment and all leading business houses and entrepreneurs have very well
realized how important SEO is in today’s time when almost an entire generation
is living off the internet.
There is a plethora of varied ways in which SEO aids the promotion and growth of a business and with every passing year new ways have been making there presence felt in the center stage. The year of 2014 seems to be that of Mobile SEO and businesses which want to make it big in this era of digitalization and mobile phones needs to adhere to Mobile SEO without a shred of doubt. At the end of last year, several SEO pundits have outlined a few essential elements which will be the key to Mobile SEO success this year. These elements are as follows:
There is a plethora of varied ways in which SEO aids the promotion and growth of a business and with every passing year new ways have been making there presence felt in the center stage. The year of 2014 seems to be that of Mobile SEO and businesses which want to make it big in this era of digitalization and mobile phones needs to adhere to Mobile SEO without a shred of doubt. At the end of last year, several SEO pundits have outlined a few essential elements which will be the key to Mobile SEO success this year. These elements are as follows:
- Emphasis on mobile user experience- for a successful Mobile SEO strategy it is of crucial importance that the experience of the mobile user is enhanced. It is important to engage a visitor in order to heighten the conversion rate and a visitor will only be engaged if superior user experience is offered.
- Mobile friendly website- for the success of Mobile SEO strategy it is extremely necessary to have a website which is mobile friendly. If a business wants to keep their visitors engaged even while they are on the go then it is important to have a responsive or dedicated website that can be easily viewed on mobile phones.
- Increasing page loading speed- According to Google, average loading of mobile website pages take 7 seconds and this hampers the experience of the mobile users. Google has said that to offer optimal experience to the users, the loading of a page should take 1 second or less. So, businesses while designing their mobile websites should ensure that the pages load in a jiffy.
- Clean designs with emphasis on usability- The design of a website and how easily are users able to navigate through it plays an important role in determining whether it will be able to engage the visitors or not. So, the website should have a clean and soothing-to-the-eye design with pages offering information in simple and intuitive format. Clear calls-to action and big buttons are a must and design elements which are unnecessary should be eliminated. It should always be ‘usability trumps designs’ when it comes to mobile websites.
- Understanding mobile user intent- Now that Google has introduced the Hummingbird algorithm, it is important for entrepreneurs to understand the intent of mobile users, voice search and conversational search queries to outline a successful Mobile SEO strategy. Understanding the intent of the mobile users will help the businesses to enhance their conversion rates.
Check the video by MOZ on this TOPIC:
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