Top SEO ranking factors that you’re perhaps not aware of

If your business has a physical existence like a store or office, it’s advisable to build a local SEO campaign as well. With the world developing by leaps and bounds, it’s important to get a global exposure for your business. No matter how good you are at your business dealing or services, if you don’t have a strong online presence, your business is not going anywhere. Getting sufficient traffic or leads from local searches is one of the ideal ways for business proprietors to create a regular source of income. The biggest problem with local business proprietors is that they don’t have any idea about how to get a higher position for their website in search engine results. Here are a few unidentified factors that’ll have an immense effect on your search engine rankings.

Your website’s loading time:

You may not be alert to this, but your website’s usability is taken very seriously by the search engines. If your website takes a lot of loading time, don’t expect it to have a high position on search engine pages. Search engines never prefer websites that take a decade to load. After all, who has the time to sit and wait for a website to load for more than a few seconds? In case your website takes more than 6 seconds to load, it’s advisable to take a look at the factors causing the delay. Perhaps, the graphics used on your website’s homepage are too large or outsized.

Keyword position:

For availing the maximum SEO effect for your business, you need to place your selected keywords at the most crucial areas of your website. Your keywords must be there in your Meta description, Meta title, H1 title (main heading) and anchor text links or the hyperlinked text that connects one of your web pages to another. 

The age of your website:

People often disregard this but the age of your site plays an extremely important role in deciding its overall ranking in search engine pages. In the initial phase, a newly launched website won’t have too many backlinks; thus, it won’t be considered as a good website that’s been around for many years and has high quality content and backlinks.

In case you’ve built a website recently, it can’t do much to make it appear ‘older’ to search engines; over time, as you use the right SEO tactics, your site will have a higher ranking on search engine pages. After all, success doesn’t come overnight; you’ve to wait for the right time and opportunity. However, in the meantime, continue putting in all your efforts.

Your social networking skills :

Lately, Google declared that they’re considering social media activity as a strong ranking factor. Although this makes up only a small factor of your overall SEO ranking, your social networking activities on Facebook and Twitter show how influential or prospective your business is. This, in turn, has a massive effect on your search engine rankings.

Techniques that can negatively affect your SEO attempts: 

• Multiple parameters in a website URL
• Building doorway pages
• Hidden text
• Sub domains
• Page jacking
• Duplicate content or mirrored website
• Spamdexing