Tuesday 31 December 2013
When it comes to business, you
need to know the right techniques of promoting your products or services
online. Besides, you must be well-equipped with the best abilities to offer the
best products/services to your customers. Conversely, being a competent business
proprietor doesn’t really mean that you’ve to be efficient at marketing. Again,
in spite of knowing the basic promotional tactics, it’s almost impossible to
execute them for various reasons.
Nevertheless, you cannot allow your business to bear the brunt of being
unaware of proper advertising strategies. Hence, as a responsible company
owner, it’s crucial to stay alert to the current trends in the e-marketing
field.
Digital marketing is a pretty
vast concept; in fact, it’s an ever-evolving phenomenon that keeps developing
or upgrading with time. As we usher in the year 2014, let’s take a quick look
at how 2013 transformed the whole idea of e-marketing.
Online promotion and Google – The
inextricable bond
Looking back at the changes that
occurred in the last few years, online marketing definitely has a range of
updates and upgrades to offer in 2014. In the year 2013, Google announced and
rolled out over 500 algorithms and several data based upgrades. Formerly, Google was just another member of
the e-marketing family; however, today, it’s definitely the world’s largest
search engine and unraveled a lot of improvement in the quality of search
results. Likewise, it’s important to
know that other search engines and digital advertising channels started upgrading
themselves, as effectively as Google. The idea of e-marketing services
circulates around gaining maximum value out of internet opportunities.
Simultaneously, it’s crucial to understand that the increasing aggression of
the contenders requires you to remain up-to-date with the online marketing
trends.
2013 Online marketing trends – A
wrap-up review
When it comes to social media and
digital marketing, a year is quite a long time. The year 2013 was a roller
coaster ride for all e-marketers, what with so many updates, changes and
modifications. Innovative technologies took off, facilitating businesses,
brands and agencies reach out to their clients more easily and efficiently than
before. Here are a few popular trends that influenced the e-marketing field, in
a substantial manner.
In September 2013, Google shifted all searches to HTTPs automatically and stopped providing website owners with keyword details; they also checked whether all search details are accurately encrypted. At the time of its introduction in October 20111, it just meant for signed-in Google users and affected only small portion of the searches (almost 10 perfect). Presently, all organic search details are concealed and PPC (pay-per-click) advertising is the lone source of keyword details access. According to experts, Google did this to either stop NSA from accessing private details or boost more ad sales. No matter what the reason, the task of e-marketers got a bit tricky and challenging. This basically means that SEO or search engine optimization is no longer based on keywords alone. Rather, it’s about reliable, high-quality content, together with focused and well-analyzed metrics.
It’s all about creative
advertisements
Lately, Pinterest introduced promoted
pins and Instagram initiated sponsored images. Besides, Facebook also charges a
payment for embedding advertisements in the form of a newsfeed narrative, hence
targeting towards a higher engagement fee. Today, social media promotion is an
engaging and non-intrusive part of the experience; the motive is to make sure
that the visitors are not turned off by them. Forget about days when creating
advertisements was just a matter of minutes. Today, marketers need to focus on
every single aspect, creating visually attractive ads which are customized to
specific social networks.
There’s more beyond Facebook
From the starting phase of 2013, different
universal surveys substantiated that Facebook lost its popularity as the no. 1
social networking website. Instead, Twitter overtook the leading position,
followed by Facebook and Instagram. At present, Google Plus is the second
biggest social networking platform, with over 350 million users. As Google
associated the search engine ranking algorithm with Google Plus networking,
engagement levels will certainly go up.
Hence, marketers cannot tread the easy route and limit their activities
to Facebook. Instead, go global and try other networking platforms that are
home to your target audience.
The power of content marketing
There are picture sharing websites like Instagram and pin boards like Pinterest. Again, there came the micro video websites like Vine. However, one strategy that always remained popular is the content marketing. Presently, Linkedln has over 200 million users; with the inception of its influencer series, it’s quickly moving from a professional website to the planet’s biggest curate content source for thorough professionals. Besides, blogging platforms like Medium and Tumblr are meeting the various requirements of the readers. Again, there are personal blogs updated by business proprietors on their own. Hence, consider investing in professional writers or bloggers who have a taste of the niche. This way, it’ll be easier for you to get relevant and high quality contents, which make sense to your readers.
The big resolution
The New Year always ushers in a
feel of motivation – both for your personal and professional life. It is at
this point of time that many business proprietors and marketing professionals
are re-shuffling their strategies and budget for the upcoming year. After all,
this is a grand opportunity to try new marketing tactics and make this year a
flourishing one. Whether it’s SEO or not, change is an inevitable part of life.
The key to success lies in accepting it and marching forward with confidence.
Friday 13 December 2013
Content
marketing- follows the vision of changing world 2014
That sort of marketing is really not new any longer since it has been utilized as of recently by numerous businesses through universal media. Regardless of the diminishing adequacy of universal media, they still have furnished certain effect to develop the businesses of today. In spite of the fact that the web turns into the diversion changer, it’s crucial standards still include the foundational learning executed in customary media which is the critics of content.
That sort of marketing is really not new any longer since it has been utilized as of recently by numerous businesses through universal media. Regardless of the diminishing adequacy of universal media, they still have furnished certain effect to develop the businesses of today. In spite of the fact that the web turns into the diversion changer, it’s crucial standards still include the foundational learning executed in customary media which is the critics of content.
Proper
credentials with ownership
Google has changed some of its calculations with its Penguin and Panda that makes content more imperative than some time recently. Since Google is reputed to be the pioneer in web development, it heads the path in giving compensates to extraordinary content through traffic. The web index monster will distinguish the nature of content now and won't distinguish the weaker ones. The progressions have really furnished more tests to the individuals who need to wander into content marketing.
Quality
controls with outsource
The progressions have furnished the test as picking
up the right pivotal words for businesses and experts to drive traffic to their
site. Quality might be driving the magic word endeavors of sites to addition online derivability. It might additionally make exponential development in the amount of perspectives as the ranks of the destinations go up on Google and other internet searchers.
Amplification
and traffic building
The quality likewise gives energy and engagement the guests that may expedite further traffic increment through social media. Those guests will impart the content to their network of contacts and interface again through the system called back linking. Different locales will do the same thing and as the network develops and back linking is carried out by other web clients, the traffic to webpage increments and the endeavours in making extraordinary contents aggravated.
The quality likewise gives energy and engagement the guests that may expedite further traffic increment through social media. Those guests will impart the content to their network of contacts and interface again through the system called back linking. Different locales will do the same thing and as the network develops and back linking is carried out by other web clients, the traffic to webpage increments and the endeavours in making extraordinary contents aggravated.
Mark
up with Measurement matrices
Content is truly vital and knowing how to do it will truly furnish a higher triumph rate for the individuals who need to utilize it within expanding his brand deceivability online. Here are a few courses on the best way to make fantastic content:
- Captivate the guests with extraordinary content style.
- Use the article date-book to make legitimate subject planning
- Watch the guest reaction to the content
- The content should straighten with the business objectives
- Ceaselessly make crisp content
- Concentrate on the esteem that could be given to prospects when making content
Despite the fact that the agenda above shows the
imperative parts in making astonishing 5 Ways Content Marketing Must Change in 2014, fitting outlook
still goes past the extent of the aforementioned standards. Attitude furnishes
the cause to go on and distribute incredible content.
Summary:
Utilizing content marketing world the web dependably include distributed which
implies businesses may be recognized as media organizations that elevate their
interesting stories to the business sector.
Thursday 3 October 2013
As the market is being continuously inundated with new and improved apps, it is becoming a real tough ask to get closer to the right apps designed for the iPhones and iPads. There are over 500,000 apps in the market today. For every single move that a man takes have a virtual representation in form of applications. To measure the level of alcohol after drinking, there are over a dozen of apps. There are nearly twenty different categories of iphone and ipads apps that are again subdivided into 20 subcategories. Each of these subcategories displays three different lists with nearly hundred apps under each of them. Selecting the right app is undoubtedly a daunting task. Moreover, there are some clones of the original apps that are designed to temp the users with lower cost.
However,
there are certain parameters for selecting the best apps, the first among them
is the functioning of the app and how elegantly does it accomplishes the task
it is designed for. It is important to evaluate its data management capability,
the ability to access internet, the ease of navigation and last but not the
least the appealing looks.
Here
are a few tips to come across to the right applications for iPhone and iPad.
The features of the apps
A good app must encompass a set of features irrespective of the types. Be it a game or a GPS app that includes a complicated programming, there must be a complete set of features, some of which like the sounds and volumes should offer the provision of customization. The incorporation of more features reflects the developer’s commitment towards his job. An application that is adorned with features that can be easily handled always tops the list of the buyers.
For
the visitors of the Apple App Store, it is important that they look around for
the featured apps that are shown on the tool bar at the bottom of the store
page. These are some of their best products. Apart from this, Apple also
provides its user with a series of recently added apps and the names of those
products that are chosen by their staff members.
Interface of the apps
Apart from the features, it is essential that an application must have an interface that is very much user-friendly. If the interface is too complexly developed and the user is not at comfort in using it, even the best product have high risk of being negated. All the top app makers on the globe invest especial attention in making their apps easy and flexible for the users to navigate through them. The controls must be easy to comprehend and use. The app developers may have high ranging imaginative skills but if the user, who might not be a technical expert, have to struggle while using it, chances are there that he will never use it again.
However, as a user it is not easy to identify the right app, in such situations the chartbuster apps may come to the help. Though being popular does not always mean that it is actually the best application but following the trend can help a novice user to come to a decision. An app that is popular denotes that it has all the features that a user expects from it.
Graphics of apps
Be it mobile, android, iphone or ipad, the importance of good graphics are undeniable in all cases. The perfect graphics enhances the visual appeal and flaunts the beauty of the touch screen. The graphics that are designed amateurishly may not be effective in engrossing the viewers. A patchy view will result in viewers reverting away from taking interest in the particular app. Hence, when a user decides to buy an app for his iphone, ipad or even mobile it is important that he investigates thoroughly about its graphic quality. It is easy to come across to reviews over the net from where users can know about the graphic quality of all the popular apps in the market.
Stability of apps
When it comes to finding the best apps in the market, it is important that a user is convinced about its stability. This is the most important key to the entire operation. Some apps lacks in proper stability and makes the iphone or ipad to get freezed or restart over and over again. Downloading an application with poor stability is not worth using moreover, if it is a paid app the user must think twice before he invests into it.
As
a user, it is important to come across to some related sites and blog that are
enriched with useful information about various mobile and android applications.
These blog and websites are the only resources that can come up with useful
information about the stability of the application that the user intends to
buy.
The size of the apps
Size does matter, especially in the case of applications designed for iphone and ipads. The amount of memory it takes up depends entirely upon its size. Though most of these applications have smaller size and are developed to fit in minimum possible virtual memory space inside any latest gizmo but there are some exceptions that are not meant to adjust in a small space. It is important for the users to have a comprehensive idea about the memory space that is available in his instrument and the space required to download the app. An application that devours a lot of memory will lower the speed of an iphone or an ipad and even result in hanging up the entire process.
However, to conclude, there are
numerous companies who come up with innovative applications in various domains.
It is up to the user to decide on to choose the best that coincides perfectly
with his need. Good apps are those that translates the customers’ requirement
into ideal solutions along with following the latest trends. The users must be
aware of choosing the right app that involves a user friendly interface, high
quality graphics and easily handle able features reflecting the development
skills of the programmer.
Friday 13 September 2013
When it comes to your hard earned
reputation in the society, you need to be very cautious. However, when talking
about your reputation over the Internet, it’s essential to be a lot more
careful or vigilant. That’s right my readers; when it comes to online brand
management, the cyber world isn’t very kind to you. As a matter of fact, taking
ORM or Online Reputation Management lightly could be highly devastating for
your business.
The world is quickly turning into
a digital box and with this comes a lot of issues that companies or individuals
are experiencing. In fact, it can be said that a virtual or online existence is
as essential as our real-life existence. Due to this reason, ORM or Online
Reputation Management has become so essential. Today, in this cutthroat
business scenario, it’s very important to reach out to your target customers,
quickly and effectively. The Internet proves to be the ideal medium to fulfill
your purpose.
These days, there are millions of
people surfing the Internet for news and other types of information. This
provides you with the golden opportunity to employ the Web space in your stride
to create strong online brand recognition. Especially with the emergence of
social media websites and other Web platforms, it has become absolutely
necessary to make your presence recognized in the cyber world. In simple words,
OPM services serve the specific requirement of handling your Web presence
wisely to create a strong and positive impact on prospective customers. It’s a
fact that Internet is an extremely volatile area. On one hand, you may use it
as a platform for promoting your goods and services; conversely, it can be
employed by Internet detractors for refusing your offers. Following are a few
tips and tricks that’ll definitely help you in your online reputation
management practices.
Company name optimization
Your agency’s name is the most important keyword and you need to optimize it in almost all the pages of your website. The ideal place to add your company name is in the HTML headline tag and the URL, particularly on the “contact us” and “about us” pages. The search engines should view your website as the prime authority of your agency. Reliability or
trustworthiness is one of the most important factors regarded by search engines
while deciding the rank. By showcasing your organization’s name, you provide
better brand recognition to your business and keep the brand name in the top
position
Diversify your presence
Your prime objective should be to
employ as many key phrases as possible to stay in the first page of the search
engine results. The negative comments (if any) must be counterbalanced with
some positive comments which are in your control.
Take help of social media
platforms
In order to remain in the top ten
results showcased by the search engine, consider boosting your presence in
various social media websites like Facebook, YouTube, Twitter, LinkedIn and so
on. That way, search engines identify your company name as the authority of
that specific brand and you attain a higher rank on search engine results page.
Gone are those days when your
business was confined to brick and mortar constructions. Thanks to the
emergence of Internet and cyber world, businesses are going more global these
days. Needless to say, more and more companies are laying emphasis on their
websites and their search engine optimization. Getting acquainted with the
Google SERP is very important for the success of your website, and your
financial success depends on the online activities of your business. SERP
informs you about search engine results ranking. To cut it short, how do you
rise above other websites in terms of ranking? How do the details help you in
the process of creating a better website? Once you know where you stand amongst
the rest, you can create a benchmark for your success.
Google SERP – Where you stand :
There are scores of websites out
there; if you don’t know where you stand among the million other web pages, then
you’re possibly spoiling your business prospects. Once you start receiving
lesser traffic for your websites, it’ll have a direct effect on your business’s
profit level. Of course rank matter a lot, but it’s equally important to know
where you stand in the results of a different industry. Do you hold the top
position or is there a competitor out there, who is performing better than you?
When you know the status of the excellence benchmark, you can start preparing
for it. In the language of direct mail advertising, it’s referred to as
“beating the control”. The objective of every campaign is to surpass the
bestselling campaigns and reach the top position.
The purpose of competition :
So, the top rank is finally
yours. Now, why is it essential to keep checking the SERP? Remember, the cyber
world is an incredibly volatile marketplace. It is a field, where somebody out
there is constantly striving to implement the next best technique. Matching steps to the market competition is
the trademark of a good business. You must do it on a regular basis, and once
you attain the top position, you have to look for ways to retain that status. To
stay on the top, you have to incessantly look for new and innovative ways to
keep your visitors interested in your website and its content.
Google SERPs – Is it influenced
by Ads?
Google
announces that their aim when showcasing search results is to bestow visitors
with the best possible experience. Most of the individuals accept that banners
or advertisements are an inextricable part of the business; they also do a
relatively good job at showcasing advertisements in connection with the search
query. In the SERPs of several searches, you may find a couple of
advertisements at the top, together with some on the side. Again, within the organic
results, you may also come across YouTube videos and Google Maps – both
displayed by the search giant. According to surveys, only 13 percent of the
allotted “above the fold” space is occupied by organic search results, whereas
the rest is taken by Google Maps and advertisements. This issue gets worse when
you’re using a cell phone for the search.
Whereas some advertisements and
banners are relevant for the users, the concern is whether Google is giving
enough priority to their websites.
It takes a lot of time, effort, strategies and patience to attain higher position in search engine results page. Now, if you think of moving your website to another domain, you wouldn’t ever want to lose the rank attained in the search engine results; in short, you don’t want all your SEO efforts to go into vain. If you’re considering shifting your website to a new domain, below are a few tips that’ll prove handy in retaining your website’s position in search engine results pages.
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- If you’re relocating your domain due to a layout or rebranding issue of your website, you may consider executing this in two stages; firstly, shift your website and secondly, start on your redesign. This helps in managing the level of change your users experience at any point in the process, and makes the procedure appear smoother. Restricting the number of adjustments at any stage makes it simpler to troubleshoot unanticipated behavior.
- Make use of a 301 Redirect to move all pages on your previous website to your new website. This informs visitors as well as search engines that your website has permanently shifted. We suggest that you move or redirect a directory or section first, and then check to ensure that the redirects are functioning properly before relocating all your content.
- Avoid performing a single shift, redirecting all visitors from the old location to the new home page. This’ll prove handy in avoiding 404 errors; however, this isn’t a user-friendly technique. It’s a bit lengthy and laborious process, but a page-to-page redirect helps preserving your website’s position in search engines, while offering a transparent and consistent experience for your visitors. In case, your new website fails to meet the elements of your old website (1:1 match), try to ensure that each page on your previous website is redirected to a different page with similar content.
- Confirm both internal as well as external links to pages on your website. Generally, you have to contact the owner of every site that connects to yours and request them to post the links to direct to the page on your fresh domain. Nevertheless, if this doesn’t prove to be useful, make certain that all pages with inward links are directed to your new home page. You must also test the internal links on your previous website, and update them to direct to your new web page. When the content is moved to your new domain or server, make use of a link checker to verify you don’t have any broken links on your website.
When you’ve completed all these
steps, make use of the webmaster tools data to confirm that everything is
running correctly. However, it may take some time for search engines to crawl
through your old as well as new websites.
So, you need visitors to your website and you’re tired of using the age-old strategies. Well, today I’m here to give you the magical wand for increasing traffic to your website. Have you ever encountered the 404 error page? Of course, you did. When surfing the Internet or looking for some information, you often misspell a website address or end up with a broken link on a site. This results in display of the 404 error web page. If you’re a typical Internet fanatic, rushing with a cup of hot coffee in hand and frantically moving the mouse, then you’re sure to land up with a 404 error page.
While this is definitely an
irksome experience for the visitor, the good news is that there are different
ways to turn this error page in your stride. Even though these pages generally
tend to drive traffic away, you can actually use them as lucrative sales tool. Creating
a customized 404 error page is a fairly simple process. This will help people
in locating the information that they’re actually looking for. What’s more, it
encourages them in exploring the site further. Since a 404 page is a standard
HTML page, it’s possible to customize it the way you like. Here are a few
helpful tips for creating an effective 404 page, which will help draw visitors
to your website.
- Convey the message loud and clear that the page they’re searching for cannot be found. Consider using a language that’s inviting and friendly.
- Add a warm greeting message and make your prospective consumers feel special, instead of chasing them away with a huge “error” message across the page.
- Make sure that the 404 page has the same look and feel as the other sections of your website.
- Think of supplementing links to your most likes posts or articles, in addition to your website’s home page.
- Consider apologizing with free gifts for the error. This could be in any form – gift cards, free reports or eBooks. Settle on a gift item that’s beneficial to you as well as your visitors.
- Redirect them to your subscription page. Make sure that you give them a reward for subscribing. Also include helpful information and important resources in your mailings.
- Regardless of how attractive or helpful your custom 404 page is, you don’t want it to be there in search engine results. In order to stop 404 pages from being ranked by Google and other popular search engines, check that your web server gives a real 404 HTTP status code when somebody requests a missing page.
- Consider adding something witty to the page to alleviate the mood and influence your visitors to look around for more. You may use happy, cute or funny faces to bring a smile on their face. However, remain professional in your approach and know your limits.
- Make sure that you add the essential page links to your website, so the visitors know where to go. Give brief explanations on how they’re going to benefit from that and what you have to offer.
Wednesday 11 September 2013
With Google and other search engines turning stricter,
proper optimization of a website for higher SEO rankings is getting more
complicated or intricate. In an attempt to defeat black hat SEO practices that
pollute the search results as well as Google’s updates like Panda and Penguin.
The basic objective is to make sure that only quality and user-friendly sites
earn high keyword placements.
If you want to have a good search engine rank, you must do a
lot of things in an efficient and tactful manner. Whereas some websites excel
in certain fields, others lag behind in others. For instance, a website may
have high quality content but poor technical support. Except a few of them,
most websites lag behind in one field or the other.
SEO ranking – The deciding factors :
The most common things that we hear about SEO are content
quality and back links. Of course, these factors are very essential, but the
technical part cannot be disregarded. One of these crucial technical factors is
website speed. Recently, Google announced that a faster loading website
improves your Google rankings and website visibility. The search engine has
clearly stated that among the 200+ factors that decide your site’s rank,
website speed is possibly the most important contributor. While nobody knows
what those 200 factors actually are, declarations like these must be heard loud
and clear.
Website speed – Why is it so important? :
Studies have shown that somebody who waits more than six
seconds for a page to load, ultimately abandons the site and moves on to
another one. The same survey shows that 45 percent visitors expect a page to
load in 2 seconds, and 55 percent of visitors are unlikely to make purchases
from a website that’s slow or sluggish.
Slow website – Does it hurt your SEO rankings?
Well, the answer is yes. No matter how well-planned your SEO techniques are, slow website speed can drop the rankings within a short period of time. Sadly, if your website gets marked as slow and meets speed errors, chances are that it’ll affect your SEO rankings in a negative way. In short, it’s no use messing around with this SEO factor in any way. Quite obviously, poor SEO performance will have a direct effect on your business as well. Once you stop getting leads for your website, you’ll incur loss. Ultimately, your business will be at the risk of closing down.
Tuesday 10 September 2013
By now, you’re surely aware of
the fact that social media is a revolution in the field of Internet marketing. This
is a big thing that transformed the way businesses promoted themselves and
communicated with their customers. Today, if you think that your business can
thrive without social media, then you’re possibly mistaken. Of course,
businesses flourished even before the introduction of Internet, but the
exposure wasn’t that huge as it is today.
Considering the massive
development in the world of Internet and social media, you can’t ignore the
great potential it has for your business. Having a strong online presence,
especially on social networking platforms like Twitter, Facebook and Linkdln
plays an important role in creating your recognition, expanding your business,
and enhancing your sales. As a growing business proprietor, you don’t want to
be satisfied with mediocrity. So, make use of social media to boost the profit
factor of your company
Social media strategy #1 – Cover
recent topics :
Content
is the lifeblood of any social media campaign. No matter how perfect you are at
other fields, wrong content selection won’t lead you anywhere. Keep a track of
the recent topics in your targeted niche and make sure that it keeps your
readers interested throughout. That way, they’ll come back to your page over
and again. The trick lies in understanding the mentality of the readers.
Social media strategy #2 – Stay
focused :
The more focused or specific your
submissions are to social networking websites, the more likely they are to
circulate over the Internet. This is regardless of whether you share links of
your own or those of other people. Here’s the simple logic to it.
People have a tendency to follow others with similar interests. People looking for new content are generally active on platforms like Yahoo, Google, Delicious, StumbleUpon and Digg. Having 10,000 connections on social networking websites is useless if you’re connected to wrong group of people. If I’m not interested in your existing business offers, it doesn’t matter how many times you ping or ask me. If it’s of no use to me, your constant advertisements and updates will be ignored or blocked totally.
Social media strategy #3 – Simple
sharing :
You’ve got two things on hand – excellent content and a targeted network. So, what should be your next step? Feed them with content that’s difficult to share? No. Consider questions like – Does your content need to be in PDF format? If yes, does it have to be concealed behind an opt-in wall? Anybody linked to your business through its Twitter stream or Facebook page is automatically a part of your opt-in list. However, it would be better if they were on your email newsletter list. Choose a sharing method that your customers find it easy to go through; it’s no use making it intricate or complicated.
Remember, your business is not
the only one on the dock; there are others competing in the market as well. Of
course, success doesn’t come overnight, but using the right social media
tactics will certainly increase your profits over time. So, be active and take
the right business strategies. Happy socializing!
Monday 9 September 2013
If your business has a physical
existence like a store or office, it’s advisable to build a local SEO campaign
as well. With the world developing by leaps and bounds, it’s important to get a
global exposure for your business. No matter how good you are at your business
dealing or services, if you don’t have a strong online presence, your business
is not going anywhere. Getting sufficient traffic or leads from local searches
is one of the ideal ways for business proprietors to create a regular source of
income. The biggest problem with local business proprietors is that they don’t
have any idea about how to get a higher position for their website in search
engine results. Here are a few unidentified factors that’ll have an immense
effect on your search engine rankings.
Your website’s loading time:
You may not be alert to this, but your website’s usability is taken very seriously by the search engines. If your website takes a lot of loading time, don’t expect it to have a high position on search engine pages. Search engines never prefer websites that take a decade to load. After all, who has the time to sit and wait for a website to load for more than a few seconds? In case your website takes more than 6 seconds to load, it’s advisable to take a look at the factors causing the delay. Perhaps, the graphics used on your website’s homepage are too large or outsized.
Keyword position:
For availing the maximum SEO
effect for your business, you need to place your selected keywords at the most
crucial areas of your website. Your keywords must be there in your Meta
description, Meta title, H1 title (main heading) and anchor text links or the hyperlinked
text that connects one of your web pages to another.
The age of your website:
People often disregard this but the age of your site plays an extremely important role in deciding its overall ranking in search engine pages. In the initial phase, a newly launched website won’t have too many backlinks; thus, it won’t be considered as a good website that’s been around for many years and has high quality content and backlinks.
In case you’ve built a website
recently, it can’t do much to make it appear ‘older’ to search engines; over
time, as you use the right SEO tactics, your site will have a higher ranking on
search engine pages. After all, success doesn’t come overnight; you’ve to wait
for the right time and opportunity. However, in the meantime, continue putting
in all your efforts.
Your social networking skills :
Lately, Google declared that
they’re considering social media activity as a strong ranking factor. Although
this makes up only a small factor of your overall SEO ranking, your social
networking activities on Facebook and Twitter show how influential or
prospective your business is. This, in turn, has a massive effect on your
search engine rankings.
Techniques that can negatively
affect your SEO attempts:
- Multiple parameters in a website URL
- Building doorway pages
- Hidden text
- Sub domains
- Page jacking
- Duplicate content or mirrored website
- Spamdexing
When it’s business, you have to
make it big; there’s no two way about it. Today, businesses are not just
limited to the brick and mortar walls of their showroom; it has slowly moved on
to the big world of Internet, giving your company a global exposure. Whether
it’s a big or small company, proprietors are generally alert to the importance
of owning websites. On the other hand, there are a lot of people who haven’t
even heard of the term SEO or search engine optimization to earn a considerable
amount of money using their websites. Neglecting your online presence or SEO
marketing strategies can cause a lot of loss to you as well as to your
business. So, before it’s too late, consider taking a look at the SEO part of
your business.
Today, more and more companies
are taking the help of an established SEO company to improve their ranking in
search engine results. However, if you’re new to the world of SEO and don’t
know which path to tread, I’m here to help you. Here are a few basic and
effective tips that’ll prove beneficial for budding SEO experts.
The most important ingredient of
effective SEO is the usage of correct keywords. For this, you must do thorough
research and find out the most relevant keywords for your company, which will
bring more traffic or leads to your website. It’s highly essential to use the
chosen key phrases throughout your blogs, articles and other forms of Web
marketing materials. However, if you think that you’re not successful at
locating the right keywords, consider taking help of experienced SEO
professionals who’ll guide you in the process. Proper content, with the right
usage of keywords will definitely improve your website’s rank in the search
engine pages.- The magic of effective keywords
- Appropriate page captions and domain names
- High content quality and graphics
A website, containing quality
content, is a search engine’s darling. What’s more, it should be user-friendly
and created using attractive graphics work, for example animated videos
describing goods or services offered by your organization. As for the content,
it must be useful, informative and have proper keyword density. A successful
SEO professional can give you valuable advice on how to make your site more
lucrative or profitable from the business point of view.
Remember, a successful business consists of five
important elements – time, money, effort, luck and proper tactics. While most
of the business entrepreneurs pay attention to the first three factors, they
often end up ignoring the last aspect – business strategies. Although success
doesn’t come overnight, using the right SEO tactics will surely take your
business to the zenith of success
Sunday 8 September 2013
This is a very regular and a general problem now where different site owners copies the content of the original website which is ranking high on Search Engines and uses on their website for their profit. Well In most of the cases, the infringement is intentional.
So Now what do when our content enriched with quality is Copied or Stolen? Well, I will show you some ways as listed below:
Step- 1: Way of Finding The Infringements
Realizing that you've been effected by an update Panda and observing significant loss in traffic on some pages, We would recommend checking for contents that are duplicate and correlates to those individual page losses.
To begun, copy some lines of content from that page of your website and find in Google by putting it as "your content" ( quotes). If you find websites other than your website appearing in the search results, it’s time to find out how much of the content from our website matches the content of the copied pages .The best tool to use is Copyscape.
Compare the content in Copyscape’s Comparison tool. This tool checks the contents of both pages and shows the resemblance percentage in the two pages’ content. If the result is above 50% then it needs to be taken in notice immediately.
Step 2: Make a Log of Infringements
After finding the duplicate copies, start logging the details in spreadsheet or Google Docs. In this detail do not forget to mention the percentage of overlap.
Step 3: Contact The Infringing Website Owners
Write a mail to the site owner alerting about issue of infringement and ask them to take down the copied pages.
To know the contact details of the site owner search for the contact information on the site alternatively you may visit the website http://www.domainwhitepages.com/ and check out the whois record.
Well, sending mail to site owner is the best way to get the copied pages removed easily but in some cases the site owners can ignore that and in this case you may have to send a letter by postal mail or send a legal letter by taking help of an attorney
Step 4: What If Pages Are Not Removed by Site Owners
So after doing all these if still the site owner does not removes the copied content then what we need to do NEXT? Well, Copyright infringement is an offense and violation of DMCA Act ( Digital Millennium Copyright Act). Report it to Google and they will take the down the copied content due to violation of DMCA. The form needs to be filled is : Google DMCA Form
How to Protect Your Content:
Make your copyright very clear on the pages of your website - you can use the Copyscape Logo or Copyright year and icon. Cheers and protect your content to be in top of Organic Rankings
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