2014: Make way for the Effective Content Marketer

A content marketer is entrusted with the responsibility of creating content that is targeted at the right audience, and that helps in making the right noises thereby translating into successful and favorable customer action. It differs from regular marketing primarily in terms of the reaction or action it elicits from customers.

Since it has very successfully helped in elucidating a particular topic by providing information that is at the same time relevant and valuable, this form of marketing is always met with a favorable response from prospective customers. In fact, to put it bluntly, the year 2013 witnessed a complete whitewash of all other forms of marketing and it is for this very reason that marketing pundits aver that content marketing will dictate over all forms of marketing in the days to come and it is definitely here to stay.

The year that was: 2013

There were some definite trends that came into play in the content marketing space in the year gone by. The year 2013 witnessed a sharp increase in the number of tactics used to attract the target audience. There was also a definite swing towards community driven content that's found pride of place in almost all social networking sites. But most importantly, it saw an increase in the budget allocated to content marketing, which only goes on to show that the year 2013 was a watershed year for content marketing and content marketers. With content marketers adopting newer and better techniques to lure in customers, the year ahead looks pretty promising too.

The year that will be: 2014

• Market watchers predict that the year 2014 will see unprecedented development in the content marketing front with some analysts even going so far as to predict that in 2014, large organizations will devote entire departments to content development and marketing
• Furthermore, since content marketing is aimed at attracting the attention of information hungry consumers and for providing instant gratification, the coming year will place more importance on ROI from content marketers than ever before.

Content marketing has been always about what the audience wanted but now it is about what the search engines are looking for. Give your content a touch of quality, dash of personality and most importantly the ability to engage the customers.