Google SERP update – Understanding the cyber world and its challenges

Gone are those days when your business was confined to brick and mortar constructions. Thanks to the emergence of Internet and cyber world, businesses are going more global these days. Needless to say, more and more companies are laying emphasis on their websites and their search engine optimization. Getting acquainted with the Google SERP is very important for the success of your website, and your financial success depends on the online activities of your business. SERP informs you about search engine results ranking. To cut it short, how do you rise above other websites in terms of ranking? How do the details help you in the process of creating a better website? Once you know where you stand amongst the rest, you can create a benchmark for your success.

Google SERP – Where you stand :

There are scores of websites out there; if you don’t know where you stand among the million other web pages, then you’re possibly spoiling your business prospects. Once you start receiving lesser traffic for your websites, it’ll have a direct effect on your business’s profit level. Of course rank matter a lot, but it’s equally important to know where you stand in the results of a different industry. Do you hold the top position or is there a competitor out there, who is performing better than you? When you know the status of the excellence benchmark, you can start preparing for it. In the language of direct mail advertising, it’s referred to as “beating the control”. The objective of every campaign is to surpass the bestselling campaigns and reach the top position.

The purpose of competition :

So, the top rank is finally yours. Now, why is it essential to keep checking the SERP? Remember, the cyber world is an incredibly volatile marketplace. It is a field, where somebody out there is constantly striving to implement the next best technique.  Matching steps to the market competition is the trademark of a good business. You must do it on a regular basis, and once you attain the top position, you have to look for ways to retain that status. To stay on the top, you have to incessantly look for new and innovative ways to keep your visitors interested in your website and its content.

Google SERPs – Is it influenced by Ads? 

Google announces that their aim when showcasing search results is to bestow visitors with the best possible experience. Most of the individuals accept that banners or advertisements are an inextricable part of the business; they also do a relatively good job at showcasing advertisements in connection with the search query. In the SERPs of several searches, you may find a couple of advertisements at the top, together with some on the side. Again, within the organic results, you may also come across YouTube videos and Google Maps – both displayed by the search giant. According to surveys, only 13 percent of the allotted “above the fold” space is occupied by organic search results, whereas the rest is taken by Google Maps and advertisements. This issue gets worse when you’re using a cell phone for the search.

Whereas some advertisements and banners are relevant for the users, the concern is whether Google is giving enough priority to their websites.